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The French Connection
An anecdote on business, sustainability, globalization and a pandemic. I met Cyrille in January 2019 at an exhibition in Abu Dhabi. He...
Safi Roshdy | صافي رشدي
Feb 27, 20203 min read
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Cowabunga
This article (edited) was published on Entrepreneur.com and can be found here: https://www.entrepreneur.com/article/347141 I liked April...
Safi Roshdy | صافي رشدي
Feb 18, 20208 min read
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Was it worth it?
"He took his kid by the hand and left." I never ran a marathon, so as you are reading this, you have the right to think that I don't know...
Safi Roshdy | صافي رشدي
Jan 24, 20203 min read
2 comments


Something cold
On Thursday 14 November, at least 25 members from the Pepsico team participated in a Youth Circle on Plastic Waste Management held at the...
Safi Roshdy | صافي رشدي
Nov 22, 20195 min read
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No, Costa Coffee, it’s not OK
For a long time I haven’t been watching any of Greta Thunberg’s speeches, partly because I know what she’s up to and partly because I’ve...
Safi Roshdy | صافي رشدي
Sep 24, 20192 min read
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Survival
An excuse for inexcusable behavior. Today students and adults around the world are on a climate strike. We're not on strike, we're very...
Safi Roshdy | صافي رشدي
Sep 20, 20192 min read
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Business cards and plastic bottles
Change doesn't happen overnight, but it can.
Safi Roshdy | صافي رشدي
Sep 14, 20191 min read
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